GCC Digital Signage Market (2017-2023)
The GCC region is currently home to over 18,000 projects nearing completion and under construction with the combined project value of over $2.3 billion. The region hosts various international events on yearly basis and would be the host of two major events – Qatar FIFA World Cup in 2022 and Dubai Expo 2020. These factors have pushed the construction of indoor as well as outdoor infrastructure and is offering huge opportunities for the marketers to showcase their products and services on the international platform, which has led to the demand for digital signage solutions in the region.
According to 6Wresearch, GCC Digital Signage Market is expected to grow at a CAGR of 12% during 2017-23. Digital signage market grew on the back of increased digital marketing spending by the advertisers in the previous two years as well. The governments across six countries have taken various measures to...